Landing Page Design

A professionally designed landing page can improve your conversion rates

If you are running a digital campaign and want to make sure you are maximizing your conversions, a well designed landing page is a must. Why spend money on a campaign and have your prospects back away because your landing page didn’t match your offer, isn’t clear as to what your offer is, or it’s too cluttered to understand what it is your offering? We can help you design a landing page that will be easy to understand and improve your conversion rates.

Landing Page Design
How SimpleLogic approaches landing page design

1. Headlines
The landing page headline and the advertisement’s content that brought your visitor to the landing page should complement each other. The headline is the first things a visitor will see.   Headlines should not be confusing or misleading, but compel a visitor to want to learn more. Your headline must have impeccable grammar. You certainly don’t want to lose a prospect because of a typo!

2. Trust Indicators
You can build trust through your landing page by incorporating testimonials, reviews, press releases, guarantee seals, and 3rd party trust and security certifications if you have them.  Giving trust signals helps your prospect feel comfortable about moving forward.

3. Strong Call to Action
After a visitor reads the landing page headline, it is critical that they know what to do next. A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button. The button should be big, bright, and above the fold.

4. Use Images and Videos That Relate to Your Copy

Implementing testimonial videos, real world examples of customers using your products or having high quality product images in your landing page can have a positive impact on visitors.  This gives online shoppers an extra incentive to read more about a product and buy.

5. Always be Testing
Optimizing a landing page takes time to maximize for conversions. You need to run A/B tests, change copy, images, and alter your call-to-actions to see what users respond to. In addition to A/B testing, measuring two completely different site designs against each other will also benefit your analysis.

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