The Clutch-2Project: The CLUTCH

SimpleLogic was approached by a group of representatives in Greenville, SC who were looking for a local, community based digital publication for news and event information. The market already had multiple digital and print news and event publications, but with one primary weakness- they spoke at their readers versus listening to their readers.

Our recommendation was to make the publication a community generated resource using contributors who were respected in their industries. The promotion of the site would be a weekly newsletter that both recapped the previous week’s content and introduced the coming week.

SimpleLogic developed a targeted email campaign and website portal that focused on meeting the following objectives:

  • Comprehensive SEO for long term organic traffic
  • Strong desktop and mobile user experience
  • Simple back-end programming elements for site management and maintenance

The result of this collaborative effort was The CLUTCH, which went live on January 1st, 2017. By the 3rd month the site had over 40 contributors and had grown to over 360,000 monthly page views, with the average visitor viewing 9 pages per visit. View The CLUTCH here.