SimpleLogic divides websites into main categories and sub-level categories, following the categorical breakdown of the Interactive Advertising Bureau. Any categories (main or sub-level) can be included or excluded together within a campaign. This includes categories such as Real Estate, Sports, Finance, Education, Health, Entertainment, News, Social, Travel and more.
Categorical advertising gives advertisers the opportunity to advertise to people as they visit websites similar or related to their brand. The relationship between visiting a website you are interested in and seeing an advertisement for a related product or service can produce very exciting results. Capturing the attention of a person as they surf the Internet isn’t easy. Categorical advertising is a powerful step in the right direction for accomplishing this goal.