We have had a lot of customers ask us how we are able to figure out the cost per lead (CPL) for a client’s phone book advertising. The math is simple- the monthly budget divided by the number of calls/leads equals the cost per lead. The equation looks like this: Monthly Budget / Monthly Leads […]
Author Archives: simplelogic
Tomando el toro de IP Targeting Taking the el toro (bull) out of IP Targeting IP Targeting display advertising over simplified: looking at the online behavior of a particular IP address, defining the probable location of that IP address (preferably a home), matching that IP address and other hyperlocal IP addresses with a 3rd party […]
Over the years we have had numerous customers ask us, “Why should I spend money on old media?” They didn’t exactly use the term “old media”, but the question always revolved around print (phone book, magazine, newspaper), television, radio, direct mail or billboard. The mainstream media is quick to inform us that consumers are stampeding […]
We might not say it out loud, but we certainly think it. Many businesses pay WAY too much for their display advertising. To make things worse, they typically don’t even know exactly what they are getting and how it is really performing. Small and Medium sized businesses owners are stuck between a rock and a […]
