Audience Identification

equestrian events-2Project: Equestrian Events

The Equestrian Event Information website was a collaboration between multiple business representatives and the MBA program at Clemson University. The purpose was to expose the cities of Asheville, Greenville and Spartanburg, SC to the hundreds of thousands of visitors coming into the area due to the regional equestrian events.

SimpleLogic developed a comprehensive platform for these clients that allowed for uploads and management of business listings for a unlimited number of local businesses. The prospect of a regional portal accessed primarily by these high income visitors was a very exciting concept, and their team was able to pre-sell advertising before the website actually went live. They also secured a partnership with iHeart Media as their exclusive media partner through September 2018, the month that the World Equestrian Games will take place.

SimpleLogic was able to meet the following criteria:

  • Attract a target audience of high income, high net worth visitors from countries all over the world, including the United States.
  • Capture an audience who is interested in dining, lodging, events and activities while spending extended time periods in the area for equestrian related event.
  • Promote regional businesses efficiently to their ideal audience outside of legacy advertising channels.